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New nail color collection bows for Fashion Week.
August 20, 2013
By: TOM BRANNA
Editor
Birchbox has partnered with fashion label Ruffian to launch the first Ruffian Nail Lacquer Collection. Just in time for Fashion Week, “The Crowdsourced Collection” will be worn on the runway at the Ruffian Spring 2014 show and sampled in all subscribers September Birchboxes. Consumers were given the opportunity to choose the launch colors in a crowd-sourced vote on the Birchbox Facebook page in Feb. 28. Fans chose from five shades, inspired by the Ruffian Spring 2014 collection: Delirium, Fox ...
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